Silom Complex is a shopping mall located on Silom Road, Bangkok, right next to the BTS Saladang station. We were tasked with creating content that updates on the shops within the mall, but with a focus on making it appealing to office workers, who are the target audience.

This time, we developed a comprehensive communication plan, creating an entirely new communication strategy. We also collaborated with Overpitch to ensure that the content reaches as many of the target audience around the mall as possible by utilizing advertising on Facebook and Instagram.